A New Mission For A New Microsoft
This is Microsoft’s new mission statement. It used to be “A computer on every desk and in every home.” Now it’s “Our mission is to empower every person and every organization on the planet to achieve more.” Sometimes that involves giving people access to more computers; other times it’s about improving the many devices they already own. We were told that Nadella changed the mission statement because he thought the old one sounded too much like a goal that could be achieved instead of something to which Microsoft could always aspire. We suspect the fact that many people now have a computer in their pockets also had something to do with it.
Out With The New
Then, just to drive home the point about seeing the new Microsoft emerge from the old, we ended the tour in front of the company’s new logo. One of the first things we saw was a previous Windows icon; one of the last was the company’s new branding.