Palit and PC Partner Overtake Asus in Graphics Card Market

Yesterday, we informed you that Asus is still the biggest motherboard manufacturer by a narrow margin in terms of sheer numbers. For graphics cards, however, Asus is no longer the biggest manufacturer. Not only has it lost the crown of being the biggest, it has been knocked down all the way to third place.

Both Palit and PC Partner now have a superior market share over Asus in terms of graphics cards. For those of us who aren't aware, Palit does a lot of the sales under its own name, but it also has a lot of smaller brand names such as Galaxy, Gainward, Yuan, Vvikoo, Daytona and XpertVision. While on paper Palit isn't biased towards either AMD or Nvidia, in practice it only sells graphics cards with Nvidia's chips on board.

PC Partner, on the other hand, doesn't sell graphics cards under its own brand name, nor does it sell graphics cards from a single chip manufacturer. It's Sapphire brand sells purely AMD's graphics cards, and its Zotac brand only sells cards with Nvidia's chips on board.

Fourth and fifth place on the graphics card market are currently occupied by MSI and Gigabyte, respectively.

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Niels Broekhuijsen

Niels Broekhuijsen is a Contributing Writer for Tom's Hardware US. He reviews cases, water cooling and pc builds.

  • kawininjazx
    Palit, seriously?
    Reply
  • Estix
    It's a sign of the economy; the high-end cardmaker loses market share to the more mainstream ones.
    Reply
  • cyan1d3
    Estix, Gainward is a high end video card producer, if they were available in North America, I would likely have one in my system. I suspect a large portion of Palit's cards are sold overseas and not in North America.
    Reply
  • mapesdhs
    10683219 said:
    Palit, seriously?

    I have quite a few Palit cards, don't knock 'em, they're pretty good. Ditto Gainward.

    One of the better GTX 460s was the Palit Sonic Platinum (800MHz) which still sells for a good
    amount on eBay, and it oc's nicely. Three of them are rather impressive for CUDA too.

    Ian.

    Reply
  • Memnarchon
    Palit has gained a lot of trust from people with their Sonic and Sonic Platinum versions of GTX4xx and GTX5xx. They took a lot of good reviews. If you remember one of the first non-reference GTX680 was the Palit's Jetstream that got a lot of good reviews too. And generally the Jetstream series (succesor of Sonic Platinum series I guess) of GTX6xx were overall very good products. In the end it does suprise me a little to see Palit overtaking Asus, but it was not surprise to see that their products had a large market share.
    Reply
  • DarkSable
    10683219 said:
    Palit, seriously?

    They're HUGE in most markets other than the US and Canada.
    Reply
  • Shankovich
    I still prefer to stick with either Gigabyte or Asus, they have the best heat sink engineering in my opinion.
    Reply
  • slomo4sho
    Palit's Galaxy branded cards are high quality and are backed with great service. I would recommend a Galaxy GPU.
    Reply
  • faster23rd
    Palit, at least on my country, shares the lion's share of green cards in the market. Sure, Asus and other manufacturers retain some market share and have pretty beastly cards, but their prices are premium to what Palit offers. I guess attractive pricing and competitive build quality is Palit's edge 'round these parts.
    Reply
  • bebangs
    palit video cards were always cheaper than the competition. didnt care about the brand, just wanted an nvidia card.
    Reply