UK Phone Retailer Teaming Up with Kate Moss
High fashion meets high tech.
There's nothing quite like a celebrity endorsement to shift merchandise, and UK retailer Carphone Warehouse is jumping on board with a new partnership with super model Kate Moss.
The partnership will see Moss design phone and tablet accessories for Carphone Warehouse and, hopefully, create a new category for women called "Fashion Tech." As such, Moss says she's treated it like any other fashion collaboration.
"My phone's as much a part of my look as my bag or shoes, and yet there's so little choice out there," she comments, later adding, "I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style."
Carphone Warehouse says the full line of accessories will hit shops this coming summer, though it didn't provide much in the way of details on the actual products themselves. Just covers and cases, or are we in for some more interesting accessories? We'll have to wait and see.
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.