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Will The Nvidia GeForce GTX 960 Launch At CES In January?

Word on the street is that Nvidia will be demonstrating its GeForce GTX 960 graphics card at CES in Las Vegas from January 6 through January 9.

Recently, Nvidia launched its GTX 980 and GTX 970 graphics cards, both of which are based on the company's new Maxwell architecture. The GTX 980 became the most powerful single-GPU graphics card, while the GTX 970 took the cake for offering a very good price to performance ratio. Despite that, though, the GTX 970 carries an MSRP of $330, which is still a lot of money.

Specifications of the GTX 960 remain unknown so far, although SweClockers expects that it will carry the GM206 GPU and come with 2 GB of GDDR5 memory, which runs over a mere 128-bit memory interface. Performance should be on par with the GTX 770, although at a notably lower TDP, meaning that the card will run cooler and quieter and consume less power.

We believe the price will be around the $250-$260 range, and depending on where Nvidia hopes to leave the GTX 760 in the product placement stack, it might even fall below $250 a few weeks after launch, if we're lucky.

SweClockers does not expect the card to make an official launch at CES, though. Instead, it expects that Nvidia will only demonstrate the card as an early preview to the press, with the official launch following later. Based on our own experiences, though, this seems somewhat unlikely, as Nvidia usually keeps its goods hidden well until the actual paper launch takes place. We expect either the paper launch to take place at CES, or nothing related to the GTX 960 at all.

We've reached out to Nvidia for a comment, but as usual, the company responded, "We don't comment on rumors or unannounced products."

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Niels Broekhuijsen
Niels Broekhuijsen is a Contributing Writer for Tom's Hardware US. He covers hardware news on all components and peripherals.
  • DookieDraws
    Certainly nothing to go outside and do cartwheels over! :)
    Reply
  • TechyInAZ
    192 bit!!??? Why is NVidia making all the bus bandwidths small on Maxwell GPUS?

    I can't wait for this to be out, gtx 770 performance at $250 is crazy good.
    Reply
  • fonzy
    Only 2Gb of ram? I think I will wait to see what AMD's comes out with before I buy.
    Reply
  • tinmann
    What I want to see at CES in January is the GTX 990.
    Reply
  • CRITICALThinker
    Honestly, I think 3GB is probably better for a mid range GPU, though there will be premium 4GB variants if it is 2GB, and RAM is expensive. $250 is a bit rich for my blood, I think $200 - 230 would be an ok price until the 950 + ti comes out most likely much later.
    Reply
  • elbert
    If GM206 is like GM204 the GTX960 is half the SMM of GTX980 but worse a fourth cut down of GTX970 SMM. At That much of a cut down I wouldn't pay more than $150. It better be at least 192-bit with 3GB if Nvidia expects to get $200. With a 128bit memory its only 8 SMM with 1024 which will suck. This could be the specs of the 950 or 950ti.
    Reply
  • Wisecracker
    I suspect OEMs are getting 'steamed' with their card inventories as is.

    By adding another card to the mix which likely cannibalizes the most popular card in the product stack, things are going to get much more steamy ...

    Reply
  • CRITICALThinker
    14767006 said:
    If GM206 is like GM204 the GTX960 is half the SMM of GTX980 but worse a fourth cut down of GTX970 SMM. At That much of a cut down I wouldn't pay more than $150. It better be at least 192-bit with 3GB if Nvidia expects to get $200. With a 128bit memory its only 8 SMM with 1024 which will suck. This could be the specs of the 950 or 950ti.

    Looking at the tomshardware review of the 980 the 960 could very well be 8 SMM's, and the memory interface seems to fit well with 2GB if so. I don't really see nVidia making a radically different die with 10 SMM blocks, and somehow carrying a bigger memory interface, I would expect the 950 ti to have 6 SMM, and the 950 to have for or 5, with less texure units (comparing to the 750 series)
    Reply
  • DonQuixoteMC
    192 bit!!??? Why is NVidia making all the bus bandwidths small on Maxwell GPUS?
    Nvidia is using a clever texture compression technique that significantly lowers the amount of bandwidth needed. Pretty neat stuff!

    I'm really excited about this card, it's definitely going to upset the R9 280s and maybe even the 290s @ 1080p until AMD cuts prices further or comes out with some new competition.

    Reply
  • HomerThompson
    14766070 said:
    192 bit!!??? Why is NVidia making all the bus bandwidths small on Maxwell GPUS?

    I can't wait for this to be out, gtx 770 performance at $250 is crazy good.

    The R9 290 is way better than GTX 770 performance and was selling in that range most of November.

    http://www.anandtech.com/bench/product/1068?vs=1037

    Sad if that's the level of performance we're expecting for a new card launching at $250.
    Reply