Gigabyte Z690 Aorus Master Review: Overbuilt, M.2 Abundance

Upper Mid-range pricing ($469.99), with matching features and good looks

Gigabyte Z690 Aorus Master
(Image credit: © Gigabyte)

Tom's Hardware Verdict

The Gigabyte Z690 Aorus Master sits in the upper mid-range of overclockable Alder Lake boards at $469.99. While far from cheap, it comes with five M.2 sockets, 10 GbE and integrated Wi-Fi 6E, overbuilt VRMs, and an updated premium appearance.

Reasons to buy

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    + Overbuilt 105A power delivery

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    + Five M.2 sockets

  • +

    + 11 total rear USB ports

Reasons to avoid

  • -

    Last-gen audio codec

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The Gigabyte Z690 Aorus Master hits our test bench with a statement from Gigabyte calling it “the new king of gaming.” Along with the title, the new Aorus Master gets an updated features list and includes one of the most capable VRMs, all from a $469.99 (MSRP) motherboard. The Z690 Master boasts a whopping five M.2 sockets, 10 GbE and Wi-Fi 6E, along with an updated appearance. This mid-range board not only has the look to be an excellent base for your new Alder Lake build, but the hardware to support it too.

If we look at the last generation Z590 Aorus Master, Gigabyte stuck with the black and orange theme we’re familiar with over the past few years. The new board gets away from that, rocking a more generic yet still premium appearance. Outside of looks, one of the most significant differences between the last generation and this board is the M.2 socket count (up from three) and power delivery (quantity and quality increases). Overall, this is a multi-faceted improvement form the previous gen. And although the $469.99 price tag is steep for what many would consider a mid-range or upper mid-range board, it’s reasonable compared to the existing market and similarly priced Z690 options.

Joe Shields
Staff Writer, Components

Joe Shields is a staff writer at Tom’s Hardware. He reviews motherboards and PC components.

  • tlmiller76
    I can't believe $470 is considered "upper mid-range". Still seems INSANELY high end price to me. If $500 for a motherboard is mid range, it's time to move to laptops.
    Reply
  • excalibur1814
    Would have been nice to have seen the exposed M.2 sockets.
    Reply
  • DisplayJunkie
    > "Upper Mid-range pricing ($469.99)"
    I vehemently reject your framing of the pricing this way. I don't know if manufacturers are pressuring publications to use the 'framing effect' or similar cognitive bias to steer consumers towards thinking they need to spend this much (and thus buying their higher margin products), but I think I am far from alone in rejecting this premise.

    I'm sure much of the cost can be justified by the major factors that are well known (high inflation and its causes, new tech cost, etc.), but in the end I think the framing is still manipulative and the price far too high.
    Reply
  • btmedic04
    A $470 motherboard is firmly in the high end segment. The market speak used in the intro to convey this as "upper mid range" is disgusting
    Reply
  • Co BIY
    CPU prices are stable and performance is increasing but motherboard pricing is going crazy. Why?

    An article on the drivers of these insane price increases would be interesting to me.

    None of the boards make sense for a i5-12600k.
    Reply
  • jp7189
    Typo in the specs table; the board uses DDR5 not DDR4. Gave me a pause when I saw a $470 board using DDR4.
    Reply