AMD Rumored to Phase Out Vision Branding
AMD's no stranger to phasing out brands.
A rumor suggests that AMD has decided to kick its "VISION" brand to the curb. SemiAccurate reports that the flashy name has disappeared from its product logos. Vision, of course, was preceded by "Better By Design", which was AMD's first effort to tell consumers that a compute platform needs to be balanced and consist of a powerful CPU and a powerful GPU.
And, of course, some readers may remember AMD Live, which was somewhat similar to Intel's Viiv, but did not live long enough for consumers to understand what it really was.
Given AMD's renewed focus on the consumer market, it is a good idea to remove the clutter and simplify its product naming. Now if we only could get rid of those stale sequence numbers...

Unless you're trying to be sarcastic, your comment is hopelessly self-contradictory. AMD sucks at mobile processors, except for their Llano/Trinity line of APUs, which promise to revolutionize laptop graphics' performance? Granted, there's still work to be done, but it seems clear to me that AMD's doing the most exciting thing in recent memory for prospective laptop consumers.
On the CPU side, yeah, AMD's behind. That's more a desktop than a mobile problem though, going forward. Whatever AMD loses on the (x86) CPU side in the mobile space is more than made up by its gains in the integrated graphics' space. Now they just have to keep improving performance and power efficiency.
Please tell me how APUs and modular cpu architectures are not great developments, and, in the future, probably going be even better?
The major problem AMD faces is that software nowadays is not written to be efficient with modules, which, again, may very well be solved in a few years. If you look at them right now, I guess they do lack vision, but in the short term, 'vision' loses its significance.
Unless you're trying to be sarcastic, your comment is hopelessly self-contradictory. AMD sucks at mobile processors, except for their Llano/Trinity line of APUs, which promise to revolutionize laptop graphics' performance? Granted, there's still work to be done, but it seems clear to me that AMD's doing the most exciting thing in recent memory for prospective laptop consumers.
On the CPU side, yeah, AMD's behind. That's more a desktop than a mobile problem though, going forward. Whatever AMD loses on the (x86) CPU side in the mobile space is more than made up by its gains in the integrated graphics' space. Now they just have to keep improving performance and power efficiency.
Please tell me how APUs and modular cpu architectures are not great developments, and, in the future, probably going be even better?
The major problem AMD faces is that software nowadays is not written to be efficient with modules, which, again, may very well be solved in a few years. If you look at them right now, I guess they do lack vision, but in the short term, 'vision' loses its significance.
Well, i guess we will see new APU line each year when we will see new GPU line.
I'm very disappointed.
I'm happy ATI is beating and keeping up with nVidia, that means both companies have to compete for us consumers, but AMD and Intel? No real competition anymore, Intel can do what they want with their prices really and us hardcore folk will end up paying regardless.
Their CPUs have been getting faster, at least in the laptops, with pretty much every generation. Desktop models have been a little all over, but have been improving if you look at things from an overall point of view.
Saying that AMD's competitors for Intel's Atom have bad performance seems kinda *pointing out the obvious* to me. At least they put Atom in its place.
Great developments, yes. However, AMD screwed them up in many ways. They could have done much better and they most certianly were capable of much better and still are. Their management seems to have gotten too greedy and most certainly does seem to lack vision IMO. There are great ideas, but they don't seem to have a clue about what to do with them.
For example, all the improvement in the world for their CPUs won't do enough good until they fix their garbage cache. Improvements in their memory controllers in performance without needing ridiculous memory frequencies (Intel Ivy Bridge has something like 40% more bandwidth and considerably lower latency than Trinity with the same memory configuration and since Trinity needs it more, that's even worse than the number looks) should also be considered.
I don't know about your computer usage, but most users do not need more power than AMD A6 CPUs.
I have used a Lenovo Ideapad S405 ($349.95/ 4 lbs) with an AMD A6 and for most users is more than enough and you can't beat the price. You could add a SDD and make it fly.
Their fusion chips while a step in the right direction, are only being installed in the dwindling laptop market. If they don't get some drastic power savings in their APU's, or do a die shrink / clock increase on an updated C/Z series chip soon, then they will be in serious trouble.
A $500 tablet (even with weaker hardware) is a better buy than a $400 laptop for almost all home users.
I have to agree with the posters getting mass down voted. AMD has lost its Vision.
AMD already announced that VISION would be deprecated towards the end of Llano days and would be no longer used with Trinity and Brazos 2.0. It's only held on because there are still a lot of Brazos E-450 systems that are alive and kicking. They haven't completely killed it off because they still say that the E-350 and E-450 will still be used by ODM's for a while, which is a bit maddening, because aside from laptops, not a lot of designs are getting the Brazos 2.0 chips which feature Radeon 7000 series GPU's (not hat they are much faster, but they will benefit from longer support lifecycles via Catalyst drivers), AND probably more importantly, only Brazos 2.0 designs are built from the ground up to support UEFI 2.3.1 with Secure Boot for Windows 8. Most E-350 and 450 designs only support UEFI up to 2.1 or not at all.
No arguing about that, man.
As an AMD guy, I have to recognize when they screw up. What you mention is so true, specially with the cache issue. But again, it is good to recognize that kind of things. Im no IT professional, but those problems are evident when you start reading through the testing data in this kind of sites.
Are you in IT? Have you ever tried to get into a giant as technician? Dude, everytime I read your comments I really enjoy them, you do know what you talk about, unlike the majority here. AMD sure needs guys with your kind of criticism.
I see Intel churning out commercials all the time, but AMD is no where to be seen....
I've been working on GPUs lately, but I'd like to get into CPU design work sometime. Thanks for the words of praise and confidence!
that because AMD has no where near the resources to throw money at advertising that intel does.
to put it in perspective , AMD is a multi million dollar company , while intel is a multi billion dollar company
to sum up the enormity of this difference , consider this fact .. 1000 million = 1 billion
example (not accurate just an example)
while amd has say 1 milion to spend on advertising with out cuting into profits , Intel has several hundred million to throw at advertising with out cutting into theirs. differences in ammounts of money is enormous . the fact AMD has beaten intel to the punch twice in teh past is a freaking miracle ( AMD beat intel to 1 ghz barrier back in 2000, and then beat them again by having the first 64 bit chip that was also much faster than any intel opffering at the time in about 2004-5)