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ARM: Intel Cannot Match Us in Power Consumption

By - Source: Digitimes | B 47 comments

ARM has something to say.

Just ahead of the opening of the Fall Intel Developer Forum, ARM popped up in the news with a note that Intel still has work to do to improve the power consumption of its smartphone processors. It is a rather short note, but it is a reiteration of ARM's message that Intel cannot quite match ARM's architecture as far as power consumption is concerned.

This time, it is ARM's vice president of marketing and strategy, Noel Hurley, quoted by Digitimes as saying Intel's only advantage at this time is its huge monetary backing, while ARM has to rely on an armada of ARM chip makers to compete with Intel, including Qualcomm, Nvidia, and Texas Instruments.

Intel has its first smartphone processor out, the Z2460, but it would be an exaggeration to describe the processor as a chip that got Intel's foot into the door to the smartphone market. So far, it may not be much more than a beachhead that, however, showed that Intel can crank out capable silicon in relatively short time. In the past, Intel has always been most successful when it was under pressure and the 22 nm product generation of the Atom SoC will be the first serious indicator how competitive Intel will be in the smartphone processor market.

 

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  • 35 Hide
    mayankleoboy1 , September 17, 2012 7:06 AM
    Intel : ARM can not match us in performance.
  • 24 Hide
    amk-aka-Phantom , September 17, 2012 7:18 AM
    Intel: ARM can not match us in profits.

    :D 

    But seriously, watch out, ARM, Intel has so much money and R&D capability it can force its way into any market it wants to. Who's heard of Ultrabooks a year ago? ;) 
  • 21 Hide
    greghome , September 17, 2012 7:53 AM
    AMD : Intel and ARM can't match us in numbers of COARS!!!!!

    :p 
Other Comments
  • 35 Hide
    mayankleoboy1 , September 17, 2012 7:06 AM
    Intel : ARM can not match us in performance.
  • 24 Hide
    amk-aka-Phantom , September 17, 2012 7:18 AM
    Intel: ARM can not match us in profits.

    :D 

    But seriously, watch out, ARM, Intel has so much money and R&D capability it can force its way into any market it wants to. Who's heard of Ultrabooks a year ago? ;) 
  • 20 Hide
    lilotimz , September 17, 2012 7:22 AM
    Although ARM is to be praised with their very low power SoC's... the hell is TSMC, Qualcaum, Samsung, etc going to do against Intel Fabs? Intel are already working on sub 10nm processor designs (probably even working designs too). Meanwhile ARM SoC makers are just starting to utilize 28nm/32nm technology (mind you intel is already on 22nm)...

    I wonder how long it'll take for intel to say "NOPE" ...
  • 9 Hide
    chewy1963 , September 17, 2012 7:24 AM
    Intel: ARM cannot match us (period).
  • 5 Hide
    aicom , September 17, 2012 7:31 AM
    We'll see what ARM thinks when Intel brings out the Haswell 10W chips. Broadwell could really change the game when it integrates the PCH.
  • 2 Hide
    doive1231 , September 17, 2012 7:32 AM
    Intel: ARM cannot match us in arms.
  • 14 Hide
    kartu , September 17, 2012 7:39 AM
    My pocket calculator: "Arm cannot match me in power consumption!"
    :D 

    But seriously, what are the performance/watt numbers for those?
  • 1 Hide
    tomfreak , September 17, 2012 7:44 AM
    now All we need is the day where I can buy a wifi USB combo keyboard/mouse and plug the phone video output to TV via HDMI, use my phone as a desktop web PC/play half-life 1/starcraft 1 like a boss.
  • 21 Hide
    greghome , September 17, 2012 7:53 AM
    AMD : Intel and ARM can't match us in numbers of COARS!!!!!

    :p 
  • 3 Hide
    joytech22 , September 17, 2012 7:57 AM
    They may "only" have a "Huge monetary backing" but boy are they are going to use it.
    At least it's going to put some pressure on development.
  • 6 Hide
    assasin32 , September 17, 2012 8:02 AM
    Competition, I welcome it I like to see how this leads and pushes both companies. Intel has the money to toss into R&D which may not make them a threat right now but they will be soon.
  • 3 Hide
    madooo12 , September 17, 2012 9:05 AM
    greghomeAMD : Intel and ARM can't match us in numbers of COARS!!!!!

    some arm and mips cpus contain hundreds of cores, and an amd core would certainly beat an arm core
  • 20 Hide
    jdw_swb , September 17, 2012 9:41 AM
    AMD : We can't win on performance or power consumption.
  • 0 Hide
    Anonymous , September 17, 2012 9:53 AM
    Somewhere in the world : Eureka!!! I just made a working qubits!!
  • 0 Hide
    The_Trutherizer , September 17, 2012 10:10 AM
    Right now... They are correct. And I don't think ARM is going to sit on their laurels either. Just saying.
  • 16 Hide
    iam2thecrowe , September 17, 2012 10:11 AM
    JDW_SWBAMD : We can't win on performance or power consumption.

    wrong, AMD can win on power consumption. their CPU's have the highest power consumption of all, noone can match them, unless intel brings back netburst with 8 cores.
  • 11 Hide
    milkshakez7z , September 17, 2012 10:26 AM
    Quote:
    wrong, AMD can win on power consumption. their CPU's have the highest power consumption of all, noone can match them, unless intel brings back netburst with 8 cores.

    Intel : 8.6GHZ Pentium 4, 16 core edition! unmatched heating and power requirements!
  • -1 Hide
    technoholic , September 17, 2012 10:35 AM
    It takes more than funds to innovate. Amount of money invested in R&D is not the only factor to make a revolutionary innovation. Intel is a giant for sure and they have bright minds at their side but there will always be a brighter mind in this arena. Please remember those days when AMD's Thunderbird/ Athlon XP / Athlon 64 wiped the floor with Pentiums + with much lower clock rates. It is not that Intel is FAR more innovative/creative/smarter than other companies. It is others' fault that they don't innovate with enough passion
  • 2 Hide
    master_chen , September 17, 2012 10:35 AM
    ARM: "I TROLL U!"
    Intel: "We didn't even care about competing with you on a power consumption term to begin with, get over it."
    ARM: "I TROLLED U! U BUTTHURT!!! DERP DERP DERP!"
  • 2 Hide
    bustapr , September 17, 2012 11:23 AM
    i have a feeling well see history repeat itself here just like how intel beat amd. intel might be behind on power consumption now against arm, but next generation will only get better. with the amount of money intel invests in R&D and power consumption, their next gen chips will definitely be a major improvement. intel uses their own 22nm process while arm is just now using 28nm, so intel has alot more room for improvement.

    arm better stop barking because intels just gonna bite them in the ass harder. Im not trying to bash arm, theyre power consumption/performance is always getting better with every generation by alot. its just that, like a commenter already said, intel has so much money and smart people with them that they can invade any industry and be a success.
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