Earlier this summer, Microsoft cut the price of the Surface Pro. Originally billed as a back-to-school sale, Microsoft announced a $100 price cut in early August, and the price was supposed to go back up on August 29. However, instead of climbing back up to the original price, Microsoft on Thursday confirmed that the price cut would be permanent.
Speaking to AllThingsD, the company lauded the consumer response to the new pricing but made no mention of how the new prices have affected sales of the machines.
"The customer response to recent Surface pricing and keyboard-cover promotions has been exciting to see, and we are proud to begin rollout of Surface Pro, Touch Cover and Surface RT bundles at even more affordable prices starting August 29," a Microsoft spokesperson said. "People who buy Surface love Surface, and we're eager for more people to get their hands on this incredible device."
Launched with Windows 8, the Surface line hasn't exactly been the roaring success Microsoft had hoped for, and a permanent discount doesn't exactly reflect well on the brand. Microsoft in July revealed that it was forced to write down $900 million for Surface RT due to a lack of sales, and then finally admitted that both Surface RT and Surface Pro had only generated $853 million in revenue since their debut in October 2012. However, that's not to say Microsoft is giving up on Surface. Nvidia this month confirmed that it's working on the second generation of Surface RT. No doubt there will be another Surface Pro, too.