SAMA L70 Review: Competitive performance that punches above its price tag

Sama has made a splash this past year, rolling out a number of cooling-related products the company announced at Computex in mid-2025. We covered the A60E air cooler back in August; today’s review will cover Sama’s latest AIO, the L70 AIO.

At first glance, this cooler might not seem different from alternatives on the market, with its standard infinity mirror CPU block and RGB fans like many others have released, but it also sports a rock-bottom price of only $70 USD. And just wait until you see the thermal performance of this newly released AIO; it delivers performance that’s ver competitive with much pricier coolers.

Will this new cooler make our list of the best CPU coolers on the market? Let’s first take a look at its specs, along with what comes in the box. Then you can decide for yourself if it’s worth putting in your next build.

Cooler specifications

Packing and included contents

Sama’s AIO is protected with molded cardboard, soft coverings, and a foam top to keep the cooler protected during shipment.

Included with the product are the following:

• 360mm AIO with pre-installed fans
• Freezee thermal paste
• Mounting for AMD and Intel platforms
• Installation manual
• Pre-installed tube clips

Features of SAMA’s L70 AIO

▶️ Low MSRP of only $69.99

It’s not just the thermal performance of this cooler that’s good – the price is extremely enticing at only $69.99. This is very competitive with the cheapest offerings from ID-Cooling, Thermalright, and other manufacturers.

▶️ Top performing Freezee thermal paste

Sama includes its high-performance Freezee thermal paste with the L70 AIO, and this among the best thermal paste on the market – outperforming competitors like DeepCool’s DM9 and ID-Cooling’s Frost X45 in our testing. Taking our third-place position for traditional pastes, it was only beaten by Arctic’s MX-6 and Thermal Grizzly’s Duronaut!

▶️ Full RAM compatibility, Infinity mirror CPU block

As with most liquid coolers, SAMA’s L70 360mm AIO does not interfere with or overhang DIMM slots. All sizes of RAM, no matter how tall, are compatible.

The bottom of the CPU block features a full-size copper coldplate to move heat away from the CPU.

▶️ Pre-installed 28mm fans with quick-connect system

The fans of this liquid cooler come pre-installed, saving users a few minutes of time during the installation process.

A quick-connect system for the PWM and ARGB connections is also used to minimize cable clutter.

AM5 installation

Prior to following the steps below, you’ll want to secure the radiator to your PC’s case.

1. AMD users will remove the default mounting mechanism, then place the included black metal standoffs around the CPU.

2. Take the mounting brackets and place them on top of the standoffs, using the included screws to secure the brackets. The mounting bars include convenient arrows that should point to the CPU, which makes installation a little simpler.

3. Apply the included Freezee thermal paste to your CPU. If you aren’t sure how to do this properly, please refer to our handy guide on how to apply thermal paste.

4. Press the pump block on top of the CPU, and secure the built-in screws using a screwdriver.

5. Connect the cables – there’s a PWM header for the pump and the AIO’s fans, and ARGB connections for the fans and the infinity mirror on the CPU block.

6. Power on your computer, and you’re good to go.

Real world testing configuration –AMD AM5 platform

My results may differ from others, because I emphasize results that are comparable to real-world use.

This means that I test CPU coolers inside of a closed desktop case, which increases cooling difficulty compared to other testing methods. Many will test CPU coolers outside of a case, on an open test bench. But open benches have lowered ambient temperatures, which in turn makes coolers appear stronger than they really are. Some publications have used generic thermal plates to test cooling solutions. I reject both of these methods because they don’t accurately reflect the real-world conditions in which a CPU cooler is typically used.

The 9950X3D setup that we started testing coolers with last year has suffered an unfortunate death – as such, we’ve begun to test coolers on a system with AMD’s 9950X.

There are some differences in how the 9950X and 9950X3D CPUs are impacted by thermal events. While the heat output of the CCDs of AMD’s 9950X3D are relatively balanced, the 9950X we’re using has one CCD that runs much hotter than the other, with a difference of over 10 degrees Celsius in some scenarios, shown below.