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Wednesday E3 Show Floor

The site of Microsoft's E3 gala: Grauman's Chinese Theater in Hollywood, where Microsoft just couldn't catch a break.

The site of Microsoft’s E3 gala : Grauman’s Chinese Theater in Hollywood, where Microsoft just couldn’t catch a break.

Microsoft rented the lower floor of the Hotel Roosevelt across the street.

Microsoft rented the lower floor of the Hotel Roosevelt across the street.

A scene from the upcoming Microsoft title Gears of War for Xbox 360.

A scene from the upcoming Microsoft title Gears of War for Xbox 360.

Another rendered scene from a combat stage in Gears of War for Xbox 360

Another rendered scene from a combat stage in Gears of War for Xbox 360

One of the big titles expected soon for Microsoft's Live Anywhere service.

One of the big titles expected soon for Microsoft’s Live Anywhere service.

An action shot of Rockstar's other big game for Xbox 360 this year, appropriately entitled "Table Tennis".

An action shot of Rockstar’s other big game for Xbox 360 this year, appropriately entitled "Table Tennis".

A few fleeting seconds were shown of EA Sports' Madden NFL '07

A few fleeting seconds were shown of EA Sports’ Madden NFL ’07

Microsoft may have gotten the memo that controllers would be important this year, but its response to Sony and Nintendo has an obvious niche market.

Microsoft may have gotten the memo that controllers would be important this year, but its response to Sony and Nintendo has an obvious niche market.

Referring to his company's Live Anywhere platform - which extends the Xbox Live service - chairman Bill Gates said, "Now that we've got it on Windows, that'll help me!"

Referring to his company’s Live Anywhere platform - which extends the Xbox Live service - chairman Bill Gates said, "Now that we’ve got it on Windows, that’ll help me !"

Peter Moore expands on Bill Gates' explanation of how a Microsoft game can transcend the box it's played on.

Peter Moore expands on Bill Gates’ explanation of how a Microsoft game can transcend the box it’s played on.

The triumphant return of one of the digital screen's most well-defined characters: Master Chief 117, who returns for Halo 3 for Xbox 360, and likely for Windows Vista as well.

The triumphant return of one of the digital screen’s most well-defined characters : Master Chief 117, who returns for Halo 3 for Xbox 360, and likely for Windows Vista as well.