Microsoft CEO says AI needs to have a wider impact or else it risks quickly losing ‘social permission’ — also says that the technology should benefit more people to avoid a bubble
Satya Nadella talked about how AI should benefit people and how it can avoid a bubble.
Microsoft CEO Satya Nadella said in an interview during the 2026 World Economic Forum annual meeting that artificial intelligence needs to have a wider impact or else it risks losing “social permission,” especially given the amount of energy and other resources that AI data centers consume. Nadella made this comment during his talk with Laurance D. Fink, CEO and chairperson of BlackRock, the largest asset manager in the world, that has been shared on YouTube. The two company heads were talking about AI diffusion, with Fink asking, “Can you describe how this process of diffusion across economies, across companies, across people, and countries? How does that play out?”
“The zeitgeist is a little bit about the admiration for AI in its abstract form or as technology. But I think we, as a global community, have to get to a point where we are using it to do something that changes the outcomes of people and communities and countries and industries,” Nadella said. “Otherwise, I don’t think this makes much sense, right? In fact, I would say we will quickly lose even the social permission to actually take something like energy, which is a scarce resource, and use it to generate these tokens, if these tokens are not improving health outcomes, education outcomes, public sector efficiency, private sector competitiveness across all sectors, small and large. And that, to me, is ultimately the goal.”
The rush to build AI infrastructure is putting a strain on many different resources. For example, we’re in the middle of a memory chip shortage because of the massive demand for HBM that AI GPUs require. It’s estimated that data centers will consume 70% of memory chips made this year, with the shortage going beyond RAM modules and SSDs and starting to affect other components and products like GPUs and smartphones.
There’s also the increased demand for electricity, which is causing prices to spike by 36% in some states and wholesale prices to soar by up to 267% over the past 5 years. The high-performance AI processors in data centers also require a lot of water for cooling, with AI data centers reportedly using more water than the amount of bottled water people drank globally in one year. It has gotten to a point that U.S. politicians from both sides of the aisle have taken notice, with Democratic Senators demanding an explanation from big tech companies about their energy usage and President Donald Trump telling AI tech companies to “pay their own way” when it comes to their electricity consumption.
Microsoft is actually taking steps to make its AI data centers more palatable to its neighbors with its “Community-First AI Infrastructure” framework, and OpenAI has also followed suit. However, it is still an open question whether other hyperscalers will follow suit.
Talk of AI bubble
Aside from talking about the impact of AI on people, the two industry leaders also covered the AI bubble. Many industry leaders and institutions are warning about an AI bubble, especially as tech companies are continually pouring money into its development while only seeing limited benefits. “For this not to be a bubble, by definition, it requires that the benefits of this [technology] are much more evenly spread. I mean, I think, a tell-tale sign of if it’s a bubble would be if all we’re talking about are the tech firms,” said the Microsoft chief. “If all we talk about is what’s happening to the technology side, then it’s just purely supply side.”
He then gave an example of how AI tech is being used in the pharmaceutical industry to develop new drugs, wherein it was used to accelerate the clinical trial. Nadella even emphasized that AI wasn’t used to discover the “magical molecule” — instead, it was used for all the other things needed “to make something much more relevant.”
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“That’s why I’m much more confident that this is a technology that will, in fact, build on the rails of cloud and mobile, diffuse faster, and bend the productivity curve and bring local surplus and economic growth all around the world — not just economic growth driven by capital expenses.”
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Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.
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Gururu Right now, AI isn't passing the evil vs. good test. It's doing nothing but widening the gap between rich and poor.Reply -
munkee_zero As a consumer and occasional PC builder, I'm want the AI bubble to burst because:Reply
1/ The likes of Nvidia, Microsoft, OpenAI, X etc, will lose a shit ton of money.
2/ DDR5 RAM prices would hopefully fall to more affordable prices. -
cknobman "Why are you peasants not excited and happy to have your entire life monitored, watched, and sent to big brother!?"Reply
"Let us tell you how to live, what to think, and make all decisions for you, its just so easy!"
No thanks, Satan. -
excalibur1814 I see a circular problem:Reply
-VR
-A.I.
They both get released/updated (again). Many get excited, then they get bored and it vanishes. Repeat over and over again. Just another reason to attempt to sell computers, make cash and more. -
ezst036 Reply
His "We" does not include anybody who might be found on the Tom's Hardware forum.Admin said:“The zeitgeist is a little bit about the admiration for AI in its abstract form or as technology. But I think we, as a global community, have to get to a point where we are using it to do something that changes the outcomes of people and communities and countries and industries,” Nadella said.
This is actually a really telling interview including this part. All of the elites in their ivory towers, this is what they think. That's what he is communicating.
We the elites of the world are so admiring of AI. That is actually what he said. -
Neilbob I've been cynically sceptical of this whole nonsense from the very beginning, and I remain so for the simple reason that I simply cannot see how so-called A.I. is of any benefit to the overall consumer market. If you take away the not-always-completely-accurate search thing, what is its purpose?Reply
There was a thing on the local news here a while ago where a council representative was making grand claims of how they were employing 'A.I.' in every part of their services, but when the interviewer asked for examples, the guy just blathered on for several minutes about how A.I. is the next big thing and will help to cut costs without actually explaining exactly how.
Stuff like this just proves to me that it remains nothing but yet another fashionable buzzword used to lull grubby peasants (the general populace) into believing anything. How will A.I. help the council to fix potholes, collect the bins, and replace Ethel's hot water boiler? -
RoLleRKoaSTeR The CEO of M$ can go FARK himself right off. (not subby of that thread), but I agree - since when has "AI" asked permission?Reply -
rluker5 We've had Gemini, Copilot, Cortana, Clippy and other AI service/helper hubs for years now on PCs, smartphones, smartwatches and I guess cars with Android Auto and Apple's version of that. The consumer market has been saturated for a long time. These have all been flops. What is new? More costly and convoluted ways of providing unwanted services?Reply
I don't think most people will ever care. Much less want to pay what it costs to provide + some profit margin for the provider.
So what does that leave as a market? Corporations inflating their stock price with buzzword hype? Boomers in congress getting scammed like boomers do? Better monitoring and control of the masses by the elites in Gov and their connected private sector cohorts?
I guess it probably works well enough for some military devices and auto drive is sometimes reliable, but usually failure prone.
Maybe if they managed to use it to reduce property tax bills and rents by making most school costs go away people would support it, but my guess is school costs would go up and AI would wind up doing a worse job than teachers because it would be the same gov administering it that has messed up the current education system.
I'm afraid Nadella really has nothing but talk here. -
Thad Boyd It sounds like Nadella is a smart man who has a good grasp on why the genAI backlash is happening. So...why doesn't he do something about it?Reply
He seems to have worked out that part of why people aren't sold on ML is that they're seeing it used for a bunch of pointless, destructive nonsense instead of in domains where it has practical uses like medicine.
So, okay. Mr. Nadella, you're the CEO of Microsoft. You, personally, have the power to *significantly reduce* the use of AI for pointless, destructive nonsense. So if you want to address the problem, maybe stop sunk cost fallacying Copilot on everybody?