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BlackBerry Priv Is Up For Pre-Order For $700 In The U.S., $900 CAD In Canada

Starting today, the BlackBerry Priv is available for pre-order in the U.S., Canada, and UK. The Priv is BlackBerry's first Android-based smartphone and is focused on delivering one of the most private and secure experiences for the company's customers, whether it's in the consumer or the enterprise market.

The BlackBerry Priv is an Android 5.1.1 device that sets itself apart from the rest of the Android devices with a renowned BlackBerry keyboard, at a time when few if any Android devices come with a keyboard anymore, and a greater focus on security, which is something we've mainly seen from smaller companies such as Silent Circle (BlackPhone) and Sikur (GranitePhone).

The device brings a hexa-core 64-bit Snapdragon 808 processor (dual-core 1.8 GHz Cortex-A57 and quad-core 1.4 Cortex-A53 CPU), a 5.4" OLED screen with 2540 x 1440 resolution, Gorilla Glass 4 protection, 3 GB of RAM, and 32 GB of storage.

The Priv also seems to have a good camera, at least as far as specifications go: 18MP BSI2 stacked sensor, Optical Image Stabilization (OIS), Phase Detect Auto Focus (PDAF), 6-element f/2.2 lens, dual-LED flash, 4K video recording at 30 FPS, 1080p video recording at 60 FPS, 6 DOF video stabilization on top of the OIS, and more.

The front-facing camera doesn't look nearly as impressive, though. It has only a 2MP fixed-focus sensor, f/2.8, and 720p video recording. The good parts about it is that it has 1.75um pixels, which in theory should make it a good camera in low-light, and it also comes with electronic image and video stabilization.

The new BlackBerry phone comes with a relatively large battery of 3,410 mAh, which the company said should last 22.5 hours of "mixed usage." The device also supports 802.11ac Wi-Fi, NFC, Bluetooth 4.1, and FD-LTE (bands 1, 2, 3, 4, 5, 7, 12, 17, 20, 29, 30).

We still don't know exactly all of the Priv's privacy and security features, but the phone is rumored to come with a Grsecurity kernel, which should make it one of the toughest devices when it comes to protection against exploits.

The company officially revealed that a DTEK app will come pre-installed and will warn users against weak privacy settings and other threats. BlackBerry also promised easy-to-customize privacy settings, picture-passwords, and some kind of confinement to further secure certain apps.

The BlackBerry Priv can now be pre-ordered for $700 in the U.S., while in Canada it can be had for $900 CAD.

Update, 10/23/15, 1:15pm PT: Added new image.

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Lucian Armasu has joined Tom’s Hardware since early 2014. He writes news stories on mobile, chipsets, security, privacy, and anything else that might be of interest to him from the technology world. Outside of Tom’s Hardware he dreams of becoming an entrepreneur.

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  • Albert Rampo
    forgot to include the most important thing about this phone the "Keyboard Pics"
    Reply
  • Albert Rampo
    forgot to include the most important thing about this phone the "Keyboard Pics"
    Reply
  • 3ogdy
    http://www.tabtech.de/wp-content/uploads/2015/09/BlackBerry-Priv.jpg
    Reply
  • spiketheaardvark
    I used to be very pro keyboard, then swype came along and I just don't care anymore. However, the need for more phones with better security is more relevant than ever.
    Reply
  • dstarr3
    Gotta admit, I really miss a physical keyboard. Autocorrect is getting worse than T9.
    Reply
  • InvalidError
    Not convinced BlackBerry still has the premium brand fame it needs to ask that sort of price if they want to regain market share and become relevant again.

    I get a feeling we'll get to see if BB was serious about bailing out of the phone business soon enough.
    Reply
  • scolaner
    forgot to include the most important thing about this phone the "Keyboard Pics"

    Heh, good point. We added one for ya--
    Reply
  • eklipz330
    way out of price range even to worth considering... hopefully this is their game plan; establish the product as "premium" then knock the price down heavily to put it on people's radars.

    Reply
  • techy1966
    It actually looks like a nice phone with decent feature set. I like the idea of the slider keyboard I used to be a blackberry user & always liked the hardware keyboard a lot & now that it is on Android it just opened up a whole world of apps for it. I think if they lower the price on this unit they will have a fair bit of success selling this phone. That is if people can get around the fudge that is all over the internet about black berry going down the tubes. If they have a hit in this device I am sure it will help them out a lot to move forward. It will not bail them out but they have to start some where I guess. Jumping ship on their own OS was a big start towards moving forward but I think they should have done it a few years ago but hey better late than never I guess.
    Reply
  • vern72
    Looks like BlackBerry priced themselves right out of the market. I think this will be BlackBerry's last phone.
    Reply