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Ouya's Kickstarter Closes with Over $8 Million in Funding

By - Source: Kickstarter | B 9 comments

One month on, Ouya's Kickstarter funding wraps up

It's hard to believe we've only been talking about the Ouya console for a few weeks. Still, hard as it may be to believe, the Ouya Kickstarter only went live on July 10. The console made headlines when news of the creator's ambitious plans to upend console gaming spread. Within a few hours, the project reached its goal of $950,000 in funding. Withing a few days, the project had attracted millions of dollars in crowd-sourced funding.

Today, the Ouya Kickstarter project comes to a close. The total amount raised? A whopping $8,596,475. This astronomical sum comes from 63,416 individuals, each of whom put their own cash into the project. "We did it gang!" the company tweeted last night, before inviting people to continue following the Ouya adventure on Ouya.tv.

The Ouya project has gone from strength to strength since the Kickstarter page launched. When Ouya reached its funding, the company started attracting attention from other companies in the industry. Soon there was news of an OnLive partnership that would see the streaming gaming service pre-installed on Ouya units. Then, not too long ago, the OUYA Kickstarter page reported that the company behind the console was working with XBMC to bring the open source media player and entertainment hub to the Android-based console. This is in addition to partnerships with TuneIn Radio, iHeartRadio, and VEVO.

While Ouya's Kickstarter has attracted a boatload of cash, it didn't quite make enough to take the title of the most-funded project in Kickstarter history. Back in April, Kickstarter announced that the crown belonged to Pebble, a customizable watch that raised over $10 million in the space of about six days. Still, Ouya does hold the title of the most funded project in its category (Games), which is nothing to sniff at.

The $99 Ouya features a quad-core Tegra 3 SoC, 1 GB of RAM, 8 GB of internal flash storage, 802.11 b/g/n connectivity, Bluetooth LE 4.0, one USB 2.0 port, and an HDMI output port with support up to 1080p on an HDTV. Android 4.0 completes the package along with a wireless controller with standard controls (two analog sticks, d-pad, eight action buttons, a system button) and a touchpad. The goal of the Ouya is to open up console gaming and to encourage developers to develop for the television again. Anyone that contributed more than $99 to the Kickstarter project will get a free Ouya when the console launches.

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  • -2 Hide
    kdkdkdk , August 9, 2012 5:06 PM
    minus 5% for the kickstarter fee, and another 2-5% for the Amazon credit card charge fee, so that brings the value down to about 8M flat. Keep in mind: with that money ouya is obligated to build and ship around 58 thousand ouya consoles and at least 61 thousand controllers (probably more controllers). Assuming a console and controller cost around $100 for each pair (which is reasonable given the parts list), then you need to figure around 6M out of that 8M is already accounted for. Yes, they raised quite a bit of money, but only 2M can go to pay for staff for technical, sales and marketing, and operations and management. That is around roughly funding for 10 man-years, a good amount, but not as large a windfall as many are probably assuming.
  • 0 Hide
    fedelm , August 9, 2012 5:34 PM
    I don't understand the point of this console, anyone care to explain it to me like I'm a two year old?
  • -2 Hide
    darkchazz , August 9, 2012 6:17 PM
    Tegra 3 will be very outdated when this console is released...
    So the release date is supposed to be April 2013, but it will have weaker graphics than the friggin' now-year-old ipad 2.
  • 1 Hide
    mikat , August 9, 2012 6:42 PM
    high end graphics != fun
  • 4 Hide
    killerchickens , August 9, 2012 9:00 PM
    fedelmI don't understand the point of this console, anyone care to explain it to me like I'm a two year old?


    The point of this console is to make it easy to get into the game development market it cost a lot of $$$ to make a game for the other consoles.
  • 2 Hide
    Wolygon , August 10, 2012 1:36 AM
    And kickstarter gets $430 000 of that...
  • 0 Hide
    ojas , August 10, 2012 8:12 AM
    I believe they even had an nvidia team working with them...
  • 0 Hide
    RADIO_ACTIVE , August 10, 2012 3:47 PM
    Wish I came up with Kickstarter, such a great idea.
  • 0 Hide
    scout62 , August 12, 2012 8:51 AM
    Specs make it look like a phone in a box with an HDMI output?