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AMD Cutting GPU Prices Again

By - Source: PC Perspective | B 102 comments

AMD is reportedly reacting to Nvidia's move to drive Kepler into a much more affordable price range for the mass market with the GTX 660 and GTX 650 models.

The latest price adjustments will cause the HD 7750 to drop below $100, and the HD 7770 to $110. The competition of Nvidia's latest cards, AMD's HD 7850 and 7870, will decline to $200 and $240, respectively. On the higher end, expect the HD 7970 GHz Edition to retail for about $430 and the HD 7970 for $410. The HD 7950 Boost Edition should land at about $300, while the regular HD 7950 will hit $290. Of course, there will be variations depending on the manufacturer, but expect the price reductions to surface in the market next week.

While such price reductions are a normal part of the product life cycle, the close timing between this and the last reduction are somewhat unusual. This may be an indication that this is a preemptive move on AMD's side to keep an edge on price.


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  • 39 Hide
    jackbling , September 14, 2012 9:38 PM
    ATI, you just won another couple of sales. Every card in my house is nvidia, but, with the exception of my 3dvision rig, it doesnt make much sense not to buy ATI; they have price/performance, hands down.
  • 38 Hide
    devotiecon , September 14, 2012 9:45 PM
    Now only if there can be this kind of competition with CPUs...
  • 35 Hide
    dudewitbow , September 14, 2012 9:26 PM
    Makes building a computer for my friend much easier. the 7770 is an extremely solid solution for 110$ for entry/mid level purposes.
Other Comments
  • 35 Hide
    dudewitbow , September 14, 2012 9:26 PM
    Makes building a computer for my friend much easier. the 7770 is an extremely solid solution for 110$ for entry/mid level purposes.
  • 39 Hide
    jackbling , September 14, 2012 9:38 PM
    ATI, you just won another couple of sales. Every card in my house is nvidia, but, with the exception of my 3dvision rig, it doesnt make much sense not to buy ATI; they have price/performance, hands down.
  • 5 Hide
    bak0n , September 14, 2012 9:40 PM
    Hoefully Afox will follow suit with their 7850 Single slot. $300 after shipping was just a bit much for my little mini ITX gaming system.
  • 13 Hide
    lahawzel , September 14, 2012 9:41 PM
    I kind of wonder what the profit margins are on GPUs. With all these aggressive price cuts I'd almost think they're selling these cards at a loss.
  • 18 Hide
    yyk71200 , September 14, 2012 9:42 PM
    I plan to upgrade from my 570. Offerings from AMD become more and more reasonably priced, so I might do just that.
  • 38 Hide
    devotiecon , September 14, 2012 9:45 PM
    Now only if there can be this kind of competition with CPUs...
  • 14 Hide
    obsama1 , September 14, 2012 9:51 PM
    With rebate, expect the 7850 to go down to $160-ish. With the holiday sales just around the corner, wouldn't be surprised to see the 7850 go for $150.
  • 15 Hide
    bribo , September 14, 2012 9:56 PM
    Not complaining, but why are they doing this? AMD was already the better buy at nearly every price level.
  • 31 Hide
    greghome , September 14, 2012 9:59 PM
    jackblingATI, you just won another couple of sales. Every card in my house is nvidia, but, with the exception of my 3dvision rig, it doesnt make much sense not to buy ATI; they have price/performance, hands down.


    Which is why AMD paid 6 billion Dollars for them :p 
  • 20 Hide
    greghome , September 14, 2012 10:01 PM
    briboNot complaining, but why are they doing this? AMD was already the better buy at nearly every price level.


    HD8k GPUs are coming in December, I guess. or surplus GPUs
  • 11 Hide
    master_chen , September 14, 2012 10:03 PM
    Yes! YES!

    Drop them even MOAR!!111 Oh yeah, baby, YEAH!
  • 10 Hide
    jackbling , September 14, 2012 10:18 PM
    greghomeWhich is why AMD paid 6 billion Dollars for them


    Lol, i typically type amd, but in my mind that cards are still ATI.

    With the exception of APU's, AMD procs just cant compete; in the interest of all of our wallets, i hope Piledriver owns.
  • 9 Hide
    bigdragon , September 14, 2012 10:22 PM
    I have a 7950 and have been very happy with it. I bought it back in March when they were quite a bit more expensive. The performance may be a tad behind Nvidia, but what I won't complain about are the drivers. My friends with Nvidia cards have gotten unhandled c++ runtime exceptions from time to time. I haven't had a single problem. Overall, I'm a happy customer.
  • 18 Hide
    Borisblade7 , September 14, 2012 11:03 PM
    after seeing the latest benchmarks. AMD has the best performance at every price point hands down, normally its close but not anymore. Nvidia clearly won the last generation and thats why i bought my 580, but this one looks to be goin to AMD with far better pricing and still getting top notch performance.
  • -6 Hide
    blazorthon , September 14, 2012 11:18 PM
    jackblingLol, i typically type amd, but in my mind that cards are still ATI. With the exception of APU's, AMD procs just cant compete; in the interest of all of our wallets, i hope Piledriver owns.


    Did you ever hear of the CPU/NB frequency and PSCheck? The CPU/NB frequency controls (among other things) the L3 cache frequency and overclocking it significantly has a substantial effect on performance per core per Hz of the CPU frequency. Using PSCheck to cut-down on the second core fo each module lets the fist core mroe or less get the front end all to itself, another significant performance per core per Hz boost at a given CPU clock frequency.

    FX can almsot match SB and can easily make up for the now minor loss in performance per Hz per core with significantly higher frequencies. The FX-81xx CPUs can easily hang with even the K edition i5s and i7s in OC versus OC, greatly because of the PSCheck configuration being able to make the second core of each module either be disabled (using roughly zero power) or run at very low clock frequencies/voltage and thus very low power when not running all eight cores at load.

    AMD's CPUs can compete quite well, you just havr to know how to use them. AMD obviously doesn't know how to set up their CPUs properly, so it's no surprise that most people (even within the tech communities) don't know of this either.
  • -7 Hide
    blazorthon , September 14, 2012 11:31 PM
    devotieconNow only if there can be this kind of competition with CPUs...


    Look at my above post and consider the fact that the FX-8120 could then keep up with even the top i7 K editions in quad and eight-threaded performance if it is configured properly. The i7s just happen to be about double the price, so if you ignore the fact that AMD doesn't have a clue about configuring their CPUs, the vallue to enthusiasts could make the i5s and i7s look like Extreme Editions in comparison.
  • 0 Hide
    uglynerdman , September 14, 2012 11:32 PM
    Speaking of gpus and talking on tne mobile side, they should make the 7970m at the price of a 670m because thats where the performance is at without a AMD unified driver, any enduro support and enduro cripples ppls performance on all laptops. ppl who are fine dont know how to see their gpu utilization simply.
  • 0 Hide
    dontcrosthestreams , September 14, 2012 11:56 PM
    man!! I paid 229 for an ice q HIS 7850 2gb. 1 and a half months later I can get a 7870 for 240. Shaking my fist!!
  • 15 Hide
    louiecog , September 15, 2012 12:07 AM
    dontcrosthestreamsman!! I paid 229 for an ice q HIS 7850 2gb. 1 and a half months later I can get a 7870 for 240. Shaking my fist!!

    Time to Crossfire!
  • 1 Hide
    matt_b , September 15, 2012 12:16 AM
    Figures, timing is everything. I just bough a 7870 (still in transit) for $196 shipped after a $20 rebate and then another $30 off for Sleeping Dogs being sold, but it's only a $10 price drop so I guess I can live with that. If it was another drop like the previous $50, I'd be doing the same as dontcrossthestreams above. I have to say though, the new 7950 price looks REALLY tempting now as well, but I still cannot swallow the 7970 price tag nor any card for the performance offered for that price - period.
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