Analyst: "Glimmer" of Hope for PC Industry in 2013

Even if the traditional PC still controls the lion's share of processor revenues - and is likely to retain that control for some time - the smartphone and tablet have emerged as the far sexier topics that now lock up the enthusiasm the PC once had.

Yet not all hope is lost, at least not according to Evercore Partners analyst Rob Cihra, who informed his clients that "there are 'glimmers of hope' that PC demand will start stabilizing in the 2013 first half," according to an article published by Forbes.

Cihra believes that global PC shipments may come in flat in 2013 over 2012, following a 3 percent drop in 2012. The fourth quarter may be the deepest valley the industry has to cross with a 5 percent decline in shipments over Q4 2011. This is rather remarkable, given the launch of Windows 8 and ultrabooks, both of which carried the hope of reigniting PC sales.

Forbes quotes Cihra: "Much of the supply-chain looks to have needed to under-ship end PCs for a second consecutive quarter of inventory drawdown. Pressures continue to include weak macro and more so tablet cannibalization. Early ultrabooks have been stymied by high prices and Win8 so far looks like a remarkable non-factor."

According to the analyst, Windows 8 and ultrabooks may lift PC shipments in 2013. Sales potential in China also show reason for optimism.

 

Contact Us for News Tips, Corrections and Feedback

Create a new thread in the US News comments forum about this subject
This thread is closed for comments
37 comments
    Your comment
    Top Comments
  • tomfreak
    Sorry Intel/AMD/Nvidia/DRAM maker, I will continue to use my 4yrs old core 2 duo 3.2GHz/4GB + 9800GT PC for quite while. Please blame the software developer.
    16
  • Soda-88
    apache_livesBecause there a premium product, you want better you pay for it.Another aspect why (sadly) Apple dominates -- do you see a cheap rubish "low end" Apple product? NOPE

    Yeah, those Mac Pros with first gen Core i based Xeons and 5000 series Radeons are top notch hardware and are priced competitively. Oh wait...
    12
  • EzioAs
    If only ultrabooks could be cheaper. I loved the concept and features that they bring but it's still a bit too expensive
    11
  • Other Comments
  • abbadon_34
    Anyone who though Win8 and "Ultrabooks" (as if laptops needed net ANOTHER name to confuse people) were either sorely deluded or shamefully uninformed. The biggest factor in global PC shipments is still the corporate upgrade cycle.
    2
  • EzioAs
    If only ultrabooks could be cheaper. I loved the concept and features that they bring but it's still a bit too expensive
    11
  • apache_lives
    EzioAsIf only ultrabooks could be cheaper. I loved the concept and features that they bring but it's still a bit too expensive


    Because there a premium product, you want better you pay for it.

    Another aspect why (sadly) Apple dominates -- do you see a cheap rubish "low end" Apple product? NOPE
    -14