The Power Matters Alliance (PMA), an organization that is working toward the standardization of wireless power supply, now has the support of AT&T, Google, Duracell and Starbucks.
The initiative was originally founded by Powermat Technologies and Procter & Gamble, and said that the U.S. Government’s Energy Star and Federal Communications Commission are serving as "board observers".
The PMA is approved as an IEEE Standards Association (IEEE-SA) Industry Connections program that promises to "advance smart and energy-efficient wireless power, known as Power 2.0." Advancing wireless power, however, has so far only been a marketing and sales pitch for PMA-compatible devices and not so much a technology development effort, as the core of PMA is based on Powermat technology.
For example, the PMA said that:
- "Jay Z has installed PMA-compatible Wireless Charging Spots throughout his 40/40 Club in New York"
- "Starbucks is testing PMA-compatible Wireless Charging Spots in select Boston stores"
- "AT&T has begun selling PMA-compatible wireless power cases and charging surfaces in select markets"
- "General Motors will include PMA-compatible wireless charging for smartphones in upcoming models"
The PMA said that the technical PMA specifications are available as a free download to PMA members. The annual membership fee to join the PMA is $2,000.