Asus Teases Possible New Transformer Tablet Coming Soon
There is a good chance that Asus will we unveiling a new Transformer tablet at Computex tomorrow.
A video posted on YouTube is promoting the company's general tradeshow showcase, but the vocabulary carries more than just subtle hints what that showcase may include.
It's the kind of strange mix of vocabulary, paired with a staged voice that would indicate a new product and new services to be announced. "Don’t get set into one form, adapt it and build your own. The shape of the cloud is ever-changing beyond time and boundaries. Join us as we introduce the truly incredible next transformations."
The drama of the commercial has enough drama to invite a language analysis, but it appears that cloud and transformation appear to be the keywords, while the specific note of "form" would suggest that the company is talking, per definition, about a physical shape of a product. Common sense would suggest that Asus will unveil an updated transformer tablet as well as an attached cloud service similar to Amazon's cloud or Apple's iCloud.
By now, we have learned that hardware alone won't sell tablets in the consumer space and, given Asus' pace of cranking out new tablets, it would be reasonable to assume that there will be some sort of service available.
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Douglas Perry was a freelance writer for Tom's Hardware covering semiconductors, storage technology, quantum computing, and processor power delivery. He has authored several books and is currently an editor for The Oregonian/OregonLive.