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Asus Teases Possible New Transformer Tablet Coming Soon

A video posted on YouTube is promoting the company's general tradeshow showcase, but the vocabulary carries more than just subtle hints what that showcase may include.

It's the kind of strange mix of vocabulary, paired with a staged voice that would indicate a new product and new services to be announced. "Don’t get set into one form, adapt it and build your own. The shape of the cloud is ever-changing beyond time and boundaries. Join us as we introduce the truly incredible next transformations."

The drama of the commercial has enough drama to invite a language analysis, but it appears that cloud and transformation appear to be the keywords, while the specific note of "form" would suggest that the company is talking, per definition, about a physical shape of a product. Common sense would suggest that Asus will unveil an updated transformer tablet as well as an attached cloud service similar to Amazon's cloud or Apple's iCloud.

By now, we have learned that hardware alone won't sell tablets in the consumer space and, given Asus' pace of cranking out new tablets, it would be reasonable to assume that there will be some sort of service available.

  • DjEaZy
    ... meh...
    Reply
  • depixcent
    I think they want to convert us.
    Reply
  • house70
    SykesGarymy neighbor's sister makes $73/hour on the internet. She has been without a job for ten months but last month her check was $18465 just working on the internet for a few hours. Read more on this siteTell her to turn that webcam off....
    Reply
  • Kryan
    house70Tell her to turn that webcam off....made my night! well played, sir!
    Reply
  • So another Android Tablet. OK I'll bite, what makes it better then anything else? Its like Google and its Chromebooks. How many times are you going to try and sell me on the same thing re packaged?
    Reply
  • halcyon
    This could be the Transformer with the high resolution screen that has been rumored. Exciting. If its has a resolution as high or higher than the iPad 3 its really gonna be something. The whole cloud thing doesn't excite me though.
    Reply
  • deicided
    Megatron *crosses fingers* Please be Megatron.....
    Reply
  • hiryu
    HalcyonThis could be the Transformer with the high resolution screen that has been rumored. Exciting. If its has a resolution as high or higher than the iPad 3 its really gonna be something. The whole cloud thing doesn't excite me though.LAst time I heard about the TF Prime #2 has higher resolution but same CPU+GPU as TF Prime
    I just wonder whether it has enough processing power to run smoothly
    Reply
  • halcyon
    hiryuLAst time I heard about the TF Prime #2 has higher resolution but same CPU+GPU as TF PrimeI just wonder whether it has enough processing power to run smoothlyThat doesn't make sense. Apple had to increase the hardware to drive the higher-end screen of the iP3. Why would Asus think they could otherwise keep the same specs but include a significantly higher-end screen? Na, battery life and performance would suffer without a bump in battery and cpu/gpu me thinks.
    Reply
  • kartu
    Unless they start putting good screens in it (on previous models they, and Asus had HORRIBLE color gamut, essencially only Samsung has delivered) no thanks.

    I don't get why people care about some silly performance benchmarks more than about the screen.
    Reply