Canadian Price Leak Puts RTX 3090 Ti at a Painful $4,000+

The GeForce RTX 3090 Ti will soon arrive as the flagship entry in Nvidia's Ampere gaming GPU family. The company is rumored to announce the card on March 29th, and we're all eager to see what kind of performance it will deliver and how much it will cost. Regarding pricing, we're getting some additional insight into what customers may end up paying thanks to some price sleuthing by Twitter leaker @momomo_us.

Unfortunately, things already aren't looking too good for gamers. An unnamed Canadian retailer shows the Asus TUF Gaming RTX 3090 Ti and ROG Strix LC RTX 3090 Ti priced at 4,649 CAD and 5,234 CAD, respectively. The latter's insane price tag is directly attributed to its water-cooled design.

If we do a straight conversion to U.S. currency, we're looking at $3,680 and $4,143, respectively. Remember, these are just retailer prices and aren't indicative of what Nvidia's MSRP will be at launch. The "standard" RTX 3090 has an MSRP of $1,499 but currently sells for nowhere close to that price (unless you can grab one during Best Buy's infrequent drops). Despite a steady month-over-month drop in GPU prices, the RTX 3090 still averages $2,126 on third-party marketplaces like eBay.

We have the feeling that the RTX 3090 Ti will pick up right with its non-Ti version left off when it comes to dominating the Apple M1 Ultra's 64-core GPU. Just don't ask about power draw and efficiency.

Brandon Hill

Brandon Hill is a senior editor at Tom's Hardware. He has written about PC and Mac tech since the late 1990s with bylines at AnandTech, DailyTech, and Hot Hardware. When he is not consuming copious amounts of tech news, he can be found enjoying the NC mountains or the beach with his wife and two sons.