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IM360, Sundance Institute Launch Sundance VR Mobile App

IM360 announced that, in a partnership with the Sundance Institute, it has created the official Sundance VR application, which will feature the immersive cinema and VR experiences that will be shown at the Sundance Film Festival.

Sundance VR is the official virtual reality application of the Sundance Institute’s New Frontier program, “an initiative created to identify and foster independent artists working at the convergence of film, art, media, live performance, music and technology.”

Sundance VR will feature the cinematic and virtual reality experiences shown at the film festival, and other additional immersive content, such as Randal Kleiser’s DEFROST, which was produced by IM360. The app will also play host to special content celebrating the 10th Anniversary New Frontier program, which the Sundance Institute has named Slithering Screens.

“Sundance Institute is a renowned organization in entertainment, and we’re honored to bring the spirit and innovation of its New Frontier initiative to a global audience and showcase storytelling through a new medium,” said Richard Ngo-Tran, Vice President of Marketing for IM360. “As VR takes its place alongside film and television, virtual technologies like the New Frontier app will create immersive experiences in entertainment that have never been seen before.”

The 10th anniversary content will be an exhibit at the Museum of Modern Art in New York City this coming April. Sundance Institute will also host the New Frontier VR celebration at Walker Art Center in Minneapolis this June.

IM360 said the Sundance VR app is available today, for free, on Android smartphones and tablets through the Google Play store. An iOS version will come out later this year.

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