Undeafeated, a lifestyle streetwear brand, is launching a new sneaker today that was designed in collaboration with Nike. As part of the launch of the Undefeated x NikeLab Dunk Lux sneaker, the company worked with IM360 to build a unique immersive experience for its customers to enjoy.
Undefeated and IM360 are debuting the CourtVision experience today, which places you courtside in front of Patrick Robinson, aka Pat the Roc, known as “the world’s greatest ball handler” while he practices his famous dribbling skills. IM360 said the experience features original music from producer Nosaj Thing.
Undefeated is running pop-up stores at 112 South La Brea Avenue, Los Angeles from today until May 1, where customers will be able to purchase the new sneakers and try the CourtVision experience for themselves. Undefeated said it will have a limited number of company-branded Google Cardboard viewers that will be thrown in is as a free gift with the purchase of a pair of Undefeatred x NikeLab Dunk Lux Sneakers.
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Kevin Carbotte is a contributing writer for Tom's Hardware who primarily covers VR and AR hardware. He has been writing for us for more than four years.