Analysts, Vendors Discuss Future of Mobile Processing Power

IHS analyst Francis Sideco and Matt Wuebbling, director of Nvidia's Tegra marketing, have discussed the future of mobile processing power.

While smartphones with the latest quad-core chips boast a compelling component and buying point for consumers, Sideco warned that chip companies, handset manufacturers and wireless carriers will begin to focus more on the core experience of a handset such as a smoother experience, larger displays with higher-resolution graphics and improved battery life.

"That's the end game for a lot of these semiconductor companies: connect great experiences and long battery life with their chip," said Sideco.

"Quad-core CPUs will have become the standard for mobile devices," explained Wuebbling. "While some may try to move beyond quad-core, we don't believe there will be a perceptible user benefit."

While Wuebbling believes a five or six-core smartphone won't come into fruition anytime soon, Samsung is said to be preparing one of the first eight-core devices in the form of the Galaxy S4, alongside the rumored ZTE Apache.

Without having the advantage of having more cores in terms of a sales pitch, companies such as AMD, Intel, Nvidia and Qualcomm face the inevitable task of working harder to market their chips. "It's what's keeping their chief marketing officers up at night," Sideco said.

In addition to having central CPU cores, future Snapdragon chips will sport specialized "blocks" that reduce the strain on the main cores. Instead, it'll handle specific tasks such as controlling the sensors or managing the camera lens, so says Raj Talluri, vice president of product management for Qualcomm's CDMA technologies unit. 

"We want to make sure that you don't have to charge the phone every day, even if you have that flagship smartphone with the big camera, Wi-Fi, big display, and navigation," he said. "You can't keep packing in bigger batteries because people are used to thin phones."

The extension of a battery life has also been singled out as a priority by companies including Nvidia, who is planning to utilize a fifth "stealth" core that helps to save battery life, while upcoming technology could generally double battery life.

"In 2013 you'll see the gap between console and mobile games almost disappear," Wuebbling stated, referring to the graphical fidelity. Future devices should also feature better camera capture and editing capabilities, he added.

Apple began the trend of higher resolution displays with the PPI (pixels per inch) found in the iPhone's 'Retina' display, while other manufacturers have followed suit. HTC, for one, implemented PPI of 440 in the Droid DNA, with Retina managing PPI of 326.

"It's not necessarily a speeds and feeds discussion anymore, but more about an emotional attachment to the brand," Sideco concluded.

 

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  • mikenygmail
    The future of mobile processing power is the AMD APU, Acclerated Processing Unit.
    -3
  • sykozis
    How about they start working on making a smartphone....that can function properly as a phone? I've had 4 smartphones...only 1 of which didn't have it's "phone" functionality gimped to the point of being almost entirely useless. Both my Samsung phones....useless as a cellphone. My HTC Trophy, as long as you don't need to understand the person you're talking to, it almost works. My old Blackberry Pearl....was barely a smartphone but worked flawlessly as a cellphone. Seems as phones advance....the ability to make phone calls (which was the entire point of a phone) seems to be more lacking. I don't care if I have to charge my "phone" every night.....if it can't make a phone call, the battery life isn't going to convince me to buy it.
    1
  • guess who
    Ignorant Zak

    Please do some research before you comments on the Samsung 8 core CPU. Facts matter and you are distorting them.
    5