Crucial Goes 'Ballistix - By Micron'

Micron shook things up with some product branding changes at Computex 2016. It spun off the Ballistix product line into a separate brand that will focus on the gaming and eSports market. The new entity, called Ballistix - By Micron, looks to step away from the Crucial brand that is often seen as a quiet and conservative mainstream product maker.

Top tier performance products have fallen under the Ballistix line for several years now. Most ship with vibrant colors, overclocking features and an aggressive edge that never really fit the Crucial image. Micron hired an eSports veteran for this new team to lend expertise and to aid in building the brand. A new website has been established: Ballistix Gaming. When pressed, Micron stated that mouse pads and other gaming peripherals were not on the road map at this time.

Latest Videos FromTom's Hardware
Chris Ramseyer
Contributor

Chris Ramseyer was a senior contributing editor for Tom's Hardware. He tested and reviewed consumer storage.

  • robodan918
    worst NVMe write performance... ever
    Reply
  • robodan918
    worst NVMe write performance... ever
    Reply
  • photonboy
    There are several models with that write speed or LOWER so no, not the worst ever. If it's reasonably priced it may be worth it since the READ is fine. Depending on the usage you may not WRITE much anyway.
    Reply
  • AndersFU
    Canceled.
    Reply