DigiTimes reported that AMD's announcement of its next-generation Radeon R7 and R9 graphics cards may have prompted Nvidia to consider reducing the prices of its graphics cards in "late November" to better compete.
These price cuts are targeted at the mainstream $149 to $259 bracket. The site also reported that ''according to sources from graphics card players," the company will also be releasing "1-2 GPUs" to better defend the price segment.
While much of this is still speculation, price cuts between competitors is a natural part of the process. In the end, this sort of competition will only benefit the end user.