European Retailers Slap Premiums on Nvidia RTX 4080 Graphics Cards

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The best price we have seen in Europe is £1,166 ($1,368).

GeForce RTX 4080
(Image credit: Asus ROG)

Last week, we got the first sniff of US pricing for Nvidia GeForce RTX 4080 graphics cards at retail. The signs weren’t great, and it looks like it will be difficult for consumers to buy many models close to the MSRP this Wednesday (Nov 16 release date). However, we have started to see the first European prices emerge over the weekend, and it is looking significantly worse there, with the cheapest model listed costing £1,166 ($1,368) before VAT.

For a sampling of RTX 4080 prices, we have checked popular tech retailers in Denmark, France, and the UK and compared them with Microcenter US pricing. All the retailers we checked had the Asus TUF Gaming GeForce RTX 4080 available among their cheaper SKUs, and the most expensive option at all the retailers sampled was the Asus ROG Strix RTX 4080 OC Edition.

Swipe to scroll horizontally

Denmark, Proshop

France, InfoMax

UK, Box

USA, Microcenter

Asus TUF RTX 4080

11.299,00 kr. ($1,566)

€1,430 ( $1,474)

£1,166 ($1,368)

$1,199

Asus Strix RTX 4080 OC

11.752,00 kr ($1,629.20)

€1,775 ($1,830)

£1,375 ($1,614)

$1,549

(Image credit: Future)

Remember, Nvidia’s stated GeForce RTX 4080 MSRP is $1,199, and the MSRP of the flagship RTX 4090 is $1,599. We have used the European prices with sales tax removed, before applying today’s USD exchange rate.

If we consider the above, the US prices are the best, by some margin, followed by UK pricing. Buyers in the Eurozone can easily pick the cheapest fellow EU country without any fuss regarding additional duty or import taxes. At the moment, France looks like it has the best pricing in Euros, but we couldn’t find any retailers in neighboring countries like Spain, Germany, or Italy offering indicative pricing for the RTX 4080 series.

To remind readers of the specs and estimated capabilities of the GeForce RTX 4080, it is powered by the AD103 GPU, which has about 60% fewer transistors than the AD102 inside the RTX 4090. As well as having considerably lower CUDA, Tensor, and RT core counts, the RTX 4080 16GB has 8GB less VRAM and a narrower memory bus, too. We'll have tested performance figures to share shortly, but Nvidia’s pre-release marketing numbers and leaks point to the RTX 4080 16GB still consistently offering a major performance uplift of the previous-gen RTX 3090 Ti.

 

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Mark Tyson
Mark Tyson
News Editor

Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

15 Comments Comment from the forums
  • Sure they’ve got to get in on the price gouging don’t you see?

    as long as people are willing to pay for it I guess they’ll take it

    It’s just like in Glengarry Glen Ross when Blake says, “they’re sitting there waiting to give you their money, are you going to take it? Are you man enough to take it?” (if you haven’t seen that movie, I highly suggest it.)
    Reply
  • Hekavan
    1950€ in Finland :)
    Reply
  • thisisaname
    That the price is higher than MSRP comes as a surprise to no one, but the UK price being best in Europe is a surprise to me.
    Reply
  • hannibal
    Hekavan said:
    1950€ in Finland :)
    Ihanan kallista ;)

    Well we have to have the best toys at the best price!
    Reply
  • PlaneInTheSky
    Prices of US goods in Europe are crazy due to the strong $. Many shops in Europe simply don't even import 4090 or 4080. Shops know there's a high chance they won't be able to sell them.

    Another problem for these power hungry GPU in Europe, is the high energy prices in Europe. I would not even want to use a 4080 or 4090 even if the GPU was free, the electricity bill would be too costly.
    Reply
  • Coffee Fueled Curmudgeon
    thisisaname said:
    That the price is higher than MSRP comes as a surprise to no one, but the UK price being best in Europe is a surprise to me.

    It's one of very few things where the UK price is better than Europe. Most 3080's are still over £900 in the UK - the ones worth having at least.
    Reply
  • Why_Me
    PlaneInTheSky said:
    Prices of US goods in Europe are crazy due to the strong $. Many shops in Europe simply don't even import 4090 or 4080. Shops know there's a high chance they won't be able to sell them.

    Another problem for these power hungry GPU in Europe, is the high energy prices in Europe. I would not even want to use a 4080 or 4090 even if the GPU was free, the electricity bill would be too costly.
    Europe did this to themselves. They love their VAT and green energy thing.
    Reply
  • Why_Me said:
    Europe did this to themselves. They love their VAT and green energy thing.
    You're either joking or the most brain dead person I've seen in the past week. Anyway, you get a good boy brownie.
    Reply
  • USAFRet
    To all and sundry...NO MORE POLITICAL COMMENTS.
    Period.
    Reply
  • Alvar "Miles" Udell
    It's called "capitalism". nVidia and AMD are charging insane prices, and AIBs and retailers the premiums on top of that, because they're able to. All it would take is people not buying them and the prices would be lower, but enough people are willing to pay the asking price so they keep them high.
    Reply