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Report: Intel Prices Ultrabook BOM at $475 to $710

By - Source: Tom's Hardware US | B 17 comments

Intel does the math for manufacturers.

The brief word on the street was that ODMs/OEMs were having trouble making Ultrabooks (essentially laptops with a form like a MacBook Air) for under $1,000. Then a report popped up of Acer's offering that should creep in at $768 to $960, helping to put to rest the fears of a ballooned budget.

According to Digitimes, Intel has put together a reference design and bill of materials that range from $475 to $710. Mind you, that's the just the material cost, so the final product will definitely reflect further value-added cost on top.

The Taiwanese publication details that the 0.8-inch (21 mm) notebooks have a BOM of $475 to $650 and the 0.7-inch (18 mm) design has one $493 to $710.

It looks like a sub-$1000 Ultrabook will be real after all, though it still remains to be seen how much you will have to pay to get the configuration you desire.

Discuss
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  • -9 Hide
    werxen , August 10, 2011 6:23 PM
    and THAT is why Apple is suing everyone. What a fucking rip off...
  • 7 Hide
    angela1130 , August 10, 2011 6:26 PM
    Apple would charge 3 times the price you'd pay for this ultrabook.
    Just for the Apple logo and their crap OS.
  • -8 Hide
    tmk221 , August 10, 2011 6:32 PM
    as far as I remember the last article here on TH said asus and acer won't manage to build ultrabook with Sandy bridge under $1000

    I'm sure they can build one for $768 to $960 but it will have crappy celeron , or in best case scenario core 2 duo.

    Intel charges too high premium for their CPU. AMD please release bulldozer already!
  • -7 Hide
    ProDigit10 , August 10, 2011 6:32 PM
    Ow, if acer or asus manage to get the price down to $500, intel will just raise the prices of their mobile chipsets!
    In some ways a $399 laptop is still a sub $1000 laptop... Depends on how you look at it!
  • 0 Hide
    ProDigit10 , August 10, 2011 6:34 PM
    Besides, unlike Intel, I personally don't think it's going to be a big hit!
    So what, a laptop that's half the thickness?
    They can do better by creating a fast netbook that fits in a backpack!
    Not to mention these designs have reduced battery life!
    You'll see, this netbook craze is going to come and go, and no person actually noticed them!
  • 6 Hide
    boiler1990 , August 10, 2011 6:47 PM
    The closest thing to the Air (own the 11.6" C2D/320M model) so far has been the Samsung Series 9, which I would much rather have than an Acer computer.

    I'm interested to see what options become available in the next year or so, but the hardware manufacturers need to get on the ball here - Apple already has an almost one year lead in the market, now with a very solid Core i5 option with a backlit keyboard.
  • 5 Hide
    boiler1990 , August 10, 2011 6:52 PM
    ProDigit10Besides, unlike Intel, I personally don't think it's going to be a big hit!So what, a laptop that's half the thickness?They can do better by creating a fast netbook that fits in a backpack!Not to mention these designs have reduced battery life!You'll see, this netbook craze is going to come and go, and no person actually noticed them!


    The slightly larger size (11.6-13" vs. 9-10") allows for a full size keyboard. That's the main reason I went with an Air vs. a netbook with an SSD and all the bells and whistles.
  • 4 Hide
    evo_7 , August 10, 2011 7:02 PM
    boiler1990The closest thing to the Air (own the 11.6" C2D/320M model) so far has been the Samsung Series 9, which I would much rather have than an Acer computer. I'm interested to see what options become available in the next year or so, but the hardware manufacturers need to get on the ball here - Apple already has an almost one year lead in the market, now with a very solid Core i5 option with a backlit keyboard.


    Me, personally, I get the idea of the Air but I also prefer functionality over the loss of 4/5 oz to be honest. For myself I got the Toshiba protege with an i5 earlier in the year. Its weighs only a fraggin 1/3 lb heavier that some netbooks but has all the inputs and a DVD drive for work and, unlike an Air, it did cost cheaper and frankly I gained more functionality wise than the air. If I had a choice, I'd prefer consumers opt for the direction of laptops like the Protege or even Macbook Pro but I'd lean towards the Protege for the sake of pricing and its not like Toshiba and Windows 7 together is a bad combo.

    And no I'm not a windows fanboy; my dual boot hackintosh is testimony to that but I feel that if consumers feel that Apple is the way to get out of having to learn about using a machine, frankly they'll just never learn.
  • -2 Hide
    amdwilliam1985 , August 10, 2011 7:15 PM
    evo_7Me, personally, I get the idea of the Air but I also prefer functionality over the loss of 4/5 oz to be honest. For myself I got the Toshiba protege with an i5 earlier in the year. Its weighs only a fraggin 1/3 lb heavier that some netbooks but has all the inputs and a DVD drive for work and, unlike an Air, it did cost cheaper and frankly I gained more functionality wise than the air. If I had a choice, I'd prefer consumers opt for the direction of laptops like the Protege or even Macbook Pro but I'd lean towards the Protege for the sake of pricing and its not like Toshiba and Windows 7 together is a bad combo.And no I'm not a windows fanboy; my dual boot hackintosh is testimony to that but I feel that if consumers feel that Apple is the way to get out of having to learn about using a machine, frankly they'll just never learn.


    @evo_7, have you ever use or see an Air? I haven't use Toshiba protege before. My last Toshiba was a piece of plastic that was poorly put together. Air is made out of Aluminum, that along makes me happy already. I used to be a windows only person, buying $600 to $800 laptops for myself and anyone that asks for my recommendation. Recently I got myself a 13" Air(core i5 version) for $1299. I got to say it's worth every dollar.
    The quality build of it just amazes me, I'm in love with the touch pad, I used touch pad in many different windows laptops before, none of them even comes close to the one Air offers.
    Currently, I got 6 windows pc and 1 Mac in my home. I use 1 pc for gaming and do everything else on Air. The other 5 pc(desktops & laptops) are just sitting there gathering dusts.
  • 0 Hide
    boiler1990 , August 10, 2011 7:18 PM
    Quote:
    Me, personally, I get the idea of the Air but I also prefer functionality over the loss of 4/5 oz to be honest. For myself I got the Toshiba protege with an i5 earlier in the year. Its weighs only a fraggin 1/3 lb heavier that some netbooks but has all the inputs and a DVD drive for work and, unlike an Air, it did cost cheaper and frankly I gained more functionality wise than the air. If I had a choice, I'd prefer consumers opt for the direction of laptops like the Protege or even Macbook Pro but I'd lean towards the Protege for the sake of pricing and its not like Toshiba and Windows 7 together is a bad combo.

    And no I'm not a windows fanboy; my dual boot hackintosh is testimony to that but I feel that if consumers feel that Apple is the way to get out of having to learn about using a machine, frankly they'll just never learn.


    I was looking at the 11.6" Satellite (I think) when I bought my Air in December, but the Sandy Bridge models weren't out then, and Apple's keyboard was better. I prefer the aluminum build construction of the new Macs, so that had some role in my decision. I'm also a college student with a custom desktop, so all I needed was a mobile platform to work on when on the go; weight, then, was of higher importance in my case.

    Also, the updated Air makes much more sense than the C2D version. I bought the older one because I needed it then.

    Regardless, it's amazing how many computing options there are now. Everything from tiny netbooks to monster gaming laptops, and then you get an insane number of options when you move into desktops.
  • -2 Hide
    boiler1990 , August 10, 2011 7:22 PM
    Quote:
    The quality build of it just amazes me, I'm in love with the touch pad, I used touch pad in many different windows laptops before, none of them even comes close to the one Air offers.


    That's why I've stuck with Mac laptops - aluminum bodies with amazing multitouch trackpads. I've never needed a mouse with a MacBook...
  • 3 Hide
    malphas , August 10, 2011 7:40 PM
    tmk221as far as I remember the last article here on TH said asus and acer won't manage to build ultrabook with Sandy bridge under $1000I'm sure they can build one for $768 to $960 but it will have crappy celeron , or in best case scenario core 2 duo.Intel charges too high premium for their CPU. AMD please release bulldozer already!

    The current Celeron CULV actually is a Sandy Bridge CPU. But yeah, competition is long overdue.
  • 4 Hide
    David 617 , August 10, 2011 7:48 PM
    if asus can release a sub 1k macbook air wipeout, i'm in
  • 6 Hide
    jacobdrj , August 10, 2011 8:28 PM
    Give me a 450 dollar aluminum chassis laptop with a 10.1 inch screen and an AMD A8, that can promise me at least 5 hours battery life with a standard 4-6 cell battery, and I am a happy camper...
  • 0 Hide
    Anonymous , August 10, 2011 11:42 PM
    So what's Intel's profit margin? I doubt this has somehow gotten more expensive for Intel, they're basically screwing OEMs into selling expensive things at low margins, and in the end, they'll "rebate" some money back to "make it right". The point being to control the OEMs by controlling their profits, which means their scared because they can't compete with Llano or Trinity for an all-around balanced laptop with long battery life.
  • 0 Hide
    boiler1990 , August 11, 2011 2:45 PM
    Quote:
    Give me a 450 dollar aluminum chassis laptop with a 10.1 inch screen and an AMD A8, that can promise me at least 5 hours battery life with a standard 4-6 cell battery, and I am a happy camper...


    You said the word "aluminum" and the price shot up a bit...
  • 0 Hide
    jacobdrj , August 11, 2011 6:31 PM
    Quote:
    You said the word "aluminum" and the price shot up a bit...

    Quality has a premium. I'd pay and extra $100 for an aluminum chassis on a 10.1" netbook. (Hence the $450 price point, rather than the 250-350 price point I am generally content with).