The passion and intensity of the Tom’s Hardware community is what makes this site great. Since the inception of Tom’s Hardware in 1996, its iconic hammer logo has been a symbol of the tenacious DIY attitude of our readers. But like all the early Internet pioneers, it’s time to embrace a new era in the technology marketplace with a fresh look and feel. That’s why we’re excited to unveil new logos for Tom’s Hardware, Tom’s IT Pro and Tom’s Guide. We’ve worked hard to retain the integrity of these sites and their history by taking into account our most loyal community members’ thoughts and feedback; but also recognized the need to modernize the experience for the next generation of Tom’s readers. There were some challenges along the way, but the end result is something we’re really proud of, and something we hope you, our readers, will embrace.
Stay tuned for additional improvements to our sites’ features and functionality in the coming weeks, and let us know what you think!
-Erin Kapczynski, Head of U.S. Marketing, Bestofmedia Group