Cars And Tech: Go Further With Ford Trend Conference 2012
Cars And Tech: Go Further With Ford Trend Conference 2012
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Ford's Second-Annual Trend Conference
Ford Motor Company invited a group of journalists and bloggers to its Dearborn, Michigan headquarters for the Go Further with Ford Trend Conference 2012, which began June 26th and lasted three-days. Throughout the conference, Ford exposed us to upcoming trends, technologies, and its eco-conscious developments.
Everyone was shuttled out to Ford Field for the opening keynote and dinner. Bill Ford, executive chairman of Ford Motor Company, gave the keynote where he welcomed everyone and discussed key decisions that turned the company around without a need for any federal bail-out money.
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Perhaps reliability? Oh wait....
http://www.autoguide.com/auto-news/2009/10/report-ford-fusion-tops-honda-accord-toyota-camry-in-consumer-reports-reliability-ranking.html
Technology? Ford Sync system was first on the market. Toyota's Entune system didn't show up until years later.
I think the reliability andy speaks of is the plethora of early 90's and 80's Toyota's and other japanese cars on the road you see today driving around with few reported issues. THAT is reliability, and it'll take Ford and many other american companies a solid generation to EARN that reputation. It cannot be won overnight or over the course of a few years.
I too eagerly await the day a Ford or Chevy is as reliable in the long term as a toyota or honda.
It would also be nice if they made a nice Tacoma sized (crew cab, the ranger is only extended cab) truck, with diesel would be even better.
You've got to be kidding me. If it took a generation to earn an excellent reputation we'd never have truly great vehicles in the first place.
Anyone remember the BMW E30? Mercedes-Benz 300D? Datsun 240Z? MK1/2 Ford Focus? All excellent vehicles and they were like that when the first year models came out. Get real, truly great feats of engineering shouldn't need a generation or even a year to be excellent; you either have a great vehicle, or you don't.
Any car you buy new now will be very reliable, in terms of drivetrain. I've had a Chevy and now a Chrysler, the Chevy only had issues from modding, but the dealer experience was lacking, the Chrysler/VW hasn't had any issues in the year we've had it and the dealership experience has been fantastic.
However, I will say, reliability aside, its the dealership experience that keeps or drives a customer to another manufacturer. It sure soured my experience with Chevy.
And yes I remember the E30 (my best friend runs r3vlimited), old Mercedes are awesome, love the Datsun 240Z, but do you remember the original Fairlady 1600 roadster (my friend has one with an SR20VE swapped in)? The early models Ford Focuses were great but plagued with teething issues and didn't really become great until '04 and on - still would love an SVT Focus though.
Toyota's are boring to me, the Scion FR-S is kind of exciting, but the rest of the lineup does nothing for me. The new Ford Fusion is stunning compared to the new Camry. Ford is on a roll with a great looking line-up, but so are Kia and Hyundai. Chrysler piques my interest the most though since the Fiat turn around has been quite good considered what they were given. It'll be interesting to see what they come up with completely under Fiat's control.
If you buy a $24,000 USD car and drive it for four years, that's a $6000 USD a year price their getting. If you drive it for 8 years then that's only $3000 their getting back. That's a 50% reduction in profits for them, not good for their business.
I don't think many people buy cars every 4 to 8 years. They want to make their money worth it and if that is what ford is doing now, then I'll stick to a toyota or honda.
I've had a Prius for 6+ years now, and have had nothing break. Nothing! No cost for repairs there. Only standard maintenance like oil changes, etc. In addition, my wife has a Corolla that is 10 years old. It also requires only standard, inexpensive maintenance. Nothing has broken in the time she has had it.
All I have seen coming out of Detroit is marketing designed to make people think that Detroit auto makers are actually concerned about environmental issues, like the totally silly and totally useless "Flex Fuel" emblazoned on so many vehicles these days.
When you repaired that Hyundai, they were known for producing crap. Even though you were a mechanic, that was years ago as you admit. With time and distance from the craft, actual knowledge of it significantly decreases.
Perhaps this article should have (Paid Advertisement) in the title.
All I have seen coming out of Detroit is marketing designed to make people think that Detroit auto makers are actually concerned about environmental issues, like the totally silly and totally useless "Flex Fuel" emblazoned on so many vehicles these days.
When you repaired that Hyundai, they were known for producing crap. Even though you were a mechanic, that was years ago as you admit. With time and distance from the craft, actual knowledge of it significantly decreases.
Perhaps this article should have (Paid Advertisement) in the title.
Don't get me started on E85 and the proposed E15 acceptance...I am not a fan. BioDiesel would've been a better alternative IMO.
Typical fluid changes and brakes are really the only maintenance that needs to be regular done. Some cars require added preventative maintenance (timing belts, water pumps) but nowadays most cars have switched to zero maintenance timing chains so not much needs to be done anymore.
I have nothing against Toyota, but their cars are boring appliances that are great for getting you from point A to point B, but Ford, GM, Chrysler, Hyundai and others are injecting life into the otherwise previous boring to drive appliances. Also I've had sour experiences with Toyota salesmen as well.
Fuel economy?? What a joke!!
Advertising claim - "Gets 35 MPG (oh, by the way, that's Highway mileage; city mileage will be significantly less
That tongue out is exactly what some automakers claiming "fuel economy" are actually doing to their customers especially since the daily drive for most people in the US is what is considered city driving. Highway driving, even on many expressways, rarely comes into play for most US drivers. This is a well-known fact.
My Prius is getting 50+ MPG City, and gets nearly that highway.
Maybe my viewpoint has been soured, but if the automakers were not claiming "fuel economy" in a deceptive way, I would be much happier. Detroit advertising makes me angry, and it is another thing that Detroit would have to fix for me to even mildly consider a Detroit car.
Besides, many "foreign" automakers are making their cars in the US at this time. The incentive to buy US made now also extends to many foreign automakers, including Toyota.
Typical fluid changes and brakes are really the only maintenance that needs to be regular done. Some cars require added preventative maintenance (timing belts, water pumps) but nowadays most cars have switched to zero maintenance timing chains so not much needs to be done anymore.
I have nothing against Toyota, but their cars are boring appliances that are great for getting you from point A to point B, but Ford, GM, Chrysler, Hyundai and others are injecting life into the otherwise previous boring to drive appliances. Also I've had sour experiences with Toyota salesmen as well.
Don't get me started on boring cars. Well, you just did.
Why, why, why, do you need an over powered, inefficient engine that gives you so much power that you will never, never, never use, or need?
Personally, I like the boring quiet of my Prius on long drives, and I've beaten idiots in souped-up Hondas with the instant torque of my 20 hp, 274-ft.lb. electric motor.
Boring is a state of mind. Until the technology progresses significantly further, and until people realize that having a fast car does not make them any better as a person, we will continue to be marketed inefficient, high powered, brown crap.
Competition is always good. I'm happy to see Detroit step things up a bit instead of releasing terribly dull and horrible cars (first-generation Chevy Malibu anyone?) but I can understand how some might weary of them.
I however grew up in an all-American car family, hell the first Japanese car my dad bought was an '06 Suzuki Grand Vitara for my mom after years of GM N-bodies (80s Olds Calais, Buick Somerset, Pontiac Grand Am) and Chrysler minivans ('84, '93 and '98). However, it was for our benefit since my dad was a mechanic and just bought cars that needed drivetrain work, fixed them, maintained them and drove them until he got bored. For that, American cars are an excellent deal if you know how to tool around
Reputation is built on the "battle tested" engineering is what people are looking at. For anything to earn a reputation for being reliable requires that battle test that does not come from the first few years of being under warranty but also how well it continues past that; and you can never say for certain how that is going to happen in those first few years. The 2000 or 2001 Malibu won awards and consumer reports ratings when it first came out but only later it was recalled for what "undersized pistons" to just name one of many issues with it. I still can't believe undersized pistons
Yes the Focus and others have proven to be great cars but only after they proved themselves well past their warranties. Remember the Focus has been around over ten years now (first gen was 2000) and many of them still going. That is battle tested and as such reputation is built.
Why, why, why, do you need an over powered, inefficient engine that gives you so much power that you will never, never, never use, or need?
Personally, I like the boring quiet of my Prius on long drives, and I've beaten idiots in souped-up Hondas with the instant torque of my 20 hp, 274-ft.lb. electric motor.
Boring is a state of mind. Until the technology progresses significantly further, and until people realize that having a fast car does not make them any better as a person, we will continue to be marketed inefficient, high powered, brown crap.
You can have entertaining without having a ton of power. Its all in the suspension tuning. Toyotas are tuned to ride comfortably, almost floaty. European cars and the new Ford, Focus included, have sportier suspensions that make driving much more fun. My Miata has less power than your Prius but its a ton of fun to drive.
Ford even managed to inject a dose of fun in the Focus Electric, it drove just as nice as the standard petrol Focus. The steering had good feedback and wasn't lifeless and light for the sake of being light. But we will never agree on this, different strokes for different folks
Yes the Focus and others have proven to be great cars but only after they proved themselves well past their warranties. Remember the Focus has been around over ten years now (first gen was 2000) and many of them still going. That is battle tested and as such reputation is built.
I believe the late 90s Buick's are considered "battle tested" since the GM 3800 series V6's are a reliable workhouse not to mention the car platforms started out in the 80s so they had 10-20 years to iron out the kinks.
American jobs. By doing all this Ford creates jobs. all of you say the economy sucks, and this is why. Everyone is buying Chinese and Japenese so everything is moving over there. If you want the economy to turn around, buy American, if you want more jobs, buy american, and if you all out want a good car, buy American
About 10 years ago, a 3 or 4 year old Ford would be falling apart so that's definitely progress for them.